{"id":5261,"date":"2024-12-12T17:40:13","date_gmt":"2024-12-12T17:40:13","guid":{"rendered":"https:\/\/topproductsonly.com\/news\/msnbcs-maddow-sees-viewership-crater-after-trumps-landslide-victory\/"},"modified":"2025-05-17T13:01:17","modified_gmt":"2025-05-17T13:01:17","slug":"msnbcs-maddow-sees-viewership-crater-after-trumps-landslide-victory","status":"publish","type":"post","link":"https:\/\/topproductsonly.com\/news\/msnbcs-maddow-sees-viewership-crater-after-trumps-landslide-victory\/","title":{"rendered":"MSNBC\u2019s Maddow Sees Viewership Crater After Trump\u2019s Landslide Victory"},"content":{"rendered":"<p>MSNBC host Rachel Maddow has seen a significant drop in her viewership following President-elect Donald Trump\u2019s Election Day victory, according to recent data.<\/p>\n<p>Since Trump\u2019s landslide win over Vice President Kamala Harris, <em>The Rachel Maddow Show<\/em> has lost 43% of its audience in 2024, now averaging just 1.4 million viewers, One America News <a href=\"https:\/\/www.oann.com\/newsroom\/rachel-maddows-msnbc-ratings-spiral-down-43-following-trumps-election-victory\/\" target=\"_blank\" rel=\"noopener\">reported<\/a>.<\/p>\n<p>Analysts identified the decline by comparing the show\u2019s average viewership from January 1, 2024, through Election Day to its performance since November 6.<\/p>\n<p>In 2022, Rachel Maddow reduced <em>The Rachel Maddow Show<\/em> to a once-a-week format to \u201cpursue other projects,\u201d despite her substantial salary. She recently signed a new contract to remain a prominent figure at MSNBC.<\/p>\n<p>The network\u2019s top star has experienced an even sharper decline among adults aged 25-54. Since the election, she has lost 56% of her audience in this key demographic, now averaging just 103,000 viewers\u2014a critical blow given the importance of this age group to advertisers, OAN reported.<\/p>\n<p>At the height of its popularity, <em>The Rachel Maddow Show<\/em> aired every weeknight and competed as one of the most-watched cable news programs. However, for the past two years, Maddow has only hosted the show on Monday nights, passing the 9 p.m. ET time slot to Alex Wagner for the remainder of the week. Notably, Wagner had her lowest-rated week ever just last week.<\/p>\n<p>Rachel Maddow now focuses on covering MSNBC\u2019s major events, such as Election Night, while dedicating her off time to hosting podcasts and working on various side projects.<\/p>\n<p>Under her previous contract, Maddow reportedly earned $30 million annually. However, <em>The Ankler<\/em> reported that her new five-year deal is worth $25 million per year, though MSNBC insiders have disputed those figures.<\/p>\n<p>Fox News correspondent Joe Concha, who has long covered the media industry, remarked that it\u2019s unsurprising Maddow is losing viewers after the election results, given her strong support for Kamala Harris.<\/p>\n<p>\u201cWhat was surprising is that\u00a0<em>MSNBC<\/em>\u00a0still doled out $25 million to her to work one night a week. And the return on investment is that she finishes a distant second to Sean Hannity at 9 P.M. Is that money well spent? Rhetorical question,\u201d Concha told\u00a0<em>Fox News Digital<\/em>.<\/p>\n<p>Maddow has built her reputation on relentless criticism of Donald Trump, including promoting since-debunked theories attempting to link him to Russia.<\/p>\n<p><em>The Rachel Maddow Show<\/em> thrived during the left\u2019s intense focus on Trump, drawing an average of 2.5 million viewers in 2017, 2.9 million in 2018, 2.8 million in 2019, and a peak of 3.2 million in 2020. However, in 2021, Maddow scaled back her workload following an extended hiatus.<\/p>\n<p>Before the 2024 election, Maddow openly claimed that Trump \u201cwould be a dictator\u201d if re-elected.<\/p>\n<p>The far-left network has seen <a href=\"https:\/\/conservativebrief.com\/msnbcs-maddow-2-87681\/\" target=\"_blank\" rel=\"noopener\">a sharp drop<\/a> in audience numbers since his ictory, with Maddow\u2019s show suffering a notable decline\u2014falling behind even a rerun of <em>Ancient Aliens<\/em>\u00a0in a recent ratings comparison.<\/p>\n<p>The ratings slump extends to CNN, which has seen a 33% decline in total-day viewers, averaging 357,000, with 65,000 in the key demo, according to\u00a0<em><a href=\"https:\/\/www.the-independent.com\/arts-entertainment\/msnbc-viewership-trump-election-fox-b2654738.html\" target=\"_blank\" rel=\"noopener\">The Independent<\/a>.<\/em><\/p>\n<p>Primetime has been especially challenging for both networks. MSNBC\u2019s primetime audience has dropped 52%, averaging 644,000 viewers, with only 63,000 in the 25-54 demographic. CNN\u2019s primetime ratings have fallen 39%, drawing 453,000 viewers.<\/p>\n<p>Meanwhile, Fox News has experienced a surge in post-election viewership, increasing 24% year-to-date and averaging 3 million primetime viewers, cementing its dominance in the cable news landscape, the report said.<\/p>\n<p>\u201cThis is a difficult time and they needed to keep her,\u201d an executive explained to The Ankler regarding Maddow. \u201cNo one else can do what she does. You can\u2019t build a brand like it overnight.\u201d Another executive referred to Maddow as \u201cratings Viagra.\u201d<\/p>\n<p>Meanwhile, a top voice in the progressive politisphere has said that he is \u201c<a href=\"https:\/\/conservativebrief.com\/host-optimistic-87656\/\" target=\"_blank\" rel=\"noopener\">optimistic<\/a>\u201d about Trump\u2019s coming presidency.<\/p>\n<p>Cenk Uygur, founder and host of \u201cThe Young Turks\u201d podcast, has changed his opinion of MAGA (Make America Great Again) and said that he believes it is the political establishment, not Trump supporters, who are the \u201denemy.\u201d<\/p>\n<p>The post <a href=\"https:\/\/conservativebrief.com\/msnbcs-after-87865\/\">MSNBC\u2019s Maddow Sees Viewership Crater After Trump\u2019s Landslide Victory<\/a> appeared first on <a href=\"https:\/\/conservativebrief.com\/\">Conservative Brief<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>MSNBC host Rachel Maddow has seen a significant drop in her viewership following President-elect Donald Trump\u2019s Election Day victory, according to recent data. Since Trump\u2019s landslide win over Vice President Kamala Harris, The Rachel Maddow Show has lost 43% of its audience in 2024, now averaging just 1.4 million viewers, One America News reported. Analysts&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136],"tags":[],"class_list":["post-5261","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/topproductsonly.com\/news\/wp-json\/wp\/v2\/posts\/5261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/topproductsonly.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/topproductsonly.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/topproductsonly.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/topproductsonly.com\/news\/wp-json\/wp\/v2\/comments?post=5261"}],"version-history":[{"count":1,"href":"https:\/\/topproductsonly.com\/news\/wp-json\/wp\/v2\/posts\/5261\/revisions"}],"predecessor-version":[{"id":5280,"href":"https:\/\/topproductsonly.com\/news\/wp-json\/wp\/v2\/posts\/5261\/revisions\/5280"}],"wp:attachment":[{"href":"https:\/\/topproductsonly.com\/news\/wp-json\/wp\/v2\/media?parent=5261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/topproductsonly.com\/news\/wp-json\/wp\/v2\/categories?post=5261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/topproductsonly.com\/news\/wp-json\/wp\/v2\/tags?post=5261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}